Hamm & Brie
SUPER BOWL TV AD | SOCIAL | PR STUNT
Hellmann’s SupEr Bowl Ad
Hellmann’s wanted to create a super bowl ad that highlighted their mayo’s ability to make the most of the food in your fridge…so we made the most of celebrities with food names.
“Ranked #1 most effective Super Bowl Ad of 2023”
The teaser leading up to the game.
Directed by Martin Granger via Moxie
Gameday Social
We ran a live stream with Pete Davidson interacting with his fans on social, as if they were in the fridge as well.
Then, after the spot aired we took our giant Hellmann’s jar on a tour to help feed 1 Million Americans
Ideas always change and evolve, but this stayed very true to the original concept slide back from day one, just minus the corn, bacon, and rice.
