Scratched.
TV | Online Video | DIGITAL
What if you could scratch off a real corvette?
The brief was to build hype around the North Carolina Lottery’s new Corvette & Cash scratcher. In a super crowded category, we pitched the idea of treating the scratcher off as a real corvette, making a car ad instead of a lottery ad. The clients loved it and the results blew benchmarks away.
We make the entire ad out of CGI to have full control of reflections and lighting as we cut between the scratcher and the real Corvette.
