For The Life You Love.

Rebrand | identity | Brand guidelines | Set Design | Digital

the difference between shopping and experiencing

QVC, the third-largest e-commerce retailer in North America, wanted to attract younger shoppers by redefining their brand and expanding their TV retail model across social, mobile, and digital spaces. Being an established brand of over 30 years, they needed to pull this off without turning away their older, very established core audience.

QVC isn’t just a shopping destination, it’s a community of hosts and storytellers who create enjoyable shopping experiences through engaging content. So, we created their new brand to be centered around the philosophy of Daily Discovery and highlighted to a new audience how QVC knows the difference between just showing and showcasing–ultimately the difference between just shopping and experiencing. We developed Brand Positioning, Brand Strategy, and a new Brand Identity for QVC.