Hall Of Zero Limits
Website | Experiential | OOH | Packaging | AR | Content
WELCOME TO THE HALL OF ZERO LIMITS
To promote Sprite Zero’s partnership of Black Panther: Wakanda Forever, we wanted to build an experience for the two brands that went beyond a simple promo, partnership, or advertisement.
Black youth creators and arbiters of hip-hop culture aim to shift the culture and innovate, but that’s not easy to do when they face an intense pressure to know who they are and find their voice at a young age.
So, we created Sprite Zero’s: Hall of Zero Limits, an immersive, exploratory experience built in partnership with Black Panther: Wakanda Forever, to help creators find inspiration and spark their gifts. The experience, a digital architectural cross of an afro-futuristic lab and museum, lives on Sprite.com/zerolimits includes a Wisdom Guide to take you through curated content, including a series of Origin Stories from BIPOC creatives associated with the film, an Inspiration Garden, and a quiz that allows users to discover new paths and their potential gifts.
RESULTS
The site vastly exceeded engagement goals by gaining 1.75 million unique visits and counting, with each user averaging over 4 minutes (yes, 4 minutes) per visit. The experience was a success for the brand as this was a first of its kind for experience for Sprite Zero.
“Encourages young people to explore career paths, no matter their current situation.”
“A window into the inspirational and inclusive worlds of Sprite Zero and Wakanda”
“Innovative and unique ways to immerse yourself into the Wakanda spirit.”
