Tasty Treats.
design | Identity | Packaging
Quality With Personality
Rachel Ray Nutrish asked for a new packaging design to clearly communicate to consumers the great length they were taking as a brand to ensure their treats were the absolute best quality available. That meant including many claims on a small package without sacrificing readability of the treat or their brand personality. After an in-depth design exploration we landed on a vibrant, fun, very informative design solution.
Promotional Halloween packaging in partnership with Target.
