Star Power.
TV | Social | DIGITAL | CRM
2020 Covid-19 production meant no location permits, remote shooting, and social distance everywhere.
More ways to pay. more ways to get rewarded.
Starbucks Rewards is one of the largest loyalty programs in the world and after undergoing major upgrades in the way people earn rewards and pay for orders, Starbucks wanted to get the word out in a big way.
The improved features of their reward program and app were truly awesome, but also complex. To keep it simple, we focused our campaign on the two main customer benefits. You can now pay in more ways than before, which means there are now even more ways to get rewarded and earn stars.
More stars means more rewards. The improved Starbucks Reward program gives customers the star treatment like never before.
